Insight conducts ‘PR for Good!’ We do great work and we do it well specialising in delivering creative solutions for niche market clients throughout the corporate social responsibility, health, not-for-profit, arts and entertainment, special event, government and business sectors across Australia and internationally.
In today’s constantly changing media and communication landscape, Insight’s detailed research and creativity effectively connects clients with target audiences to influence measurable behavioural change and advance brand awareness to achieve critical business outcomes for all our clients.
Our strategic innovative solutions include; communication strategies, writing, media and social media management, marketing, advertising, brand development, graphic design, special events, digital communication, stakeholder, partnership and ambassador engagement.
Campaign Development & Management
To be effective, a campaign must be so much more than simply generating media coverage. Insight’s multi-award winning campaigns utilise a variety of measurable integrated communication tools and tactics that engage target audiences to create behavioural change. We take pride in our work and often take clients from being little known organisations to becoming recognised as thought leaders and national brand identities.
Media Relations & Publicity
At Insight we don’t fanny about with a press release! We don’t spend our days pitching stories to non-relevant media outlets and we don’t take no for an answer when it comes to stories that we know can have a real and significant impact on addressing major issues. Our innovative targeted approach to media relations and publicity cuts through the noise in the media space ensuring clients, their objectives and messages are delivered directly into the hearts and minds of audiences, multiple times to achieve effective measurable outcomes.
Research, creativity and innovation underpin Insight’s detailed, creative communication strategies differentiating our client’s from their competitors to achieve predetermined and effective measurable results. Whether it’s for government, not-for-profit, corporate CSR programs or film premier’s, Insight’s effective strategies achieve ROI to deliver targeted media coverage and multi-award winning campaigns, leading to substantial grant funding for social enterprise and establishing many organisations as leaders in their sector.
It’s one thing to deliver a list of communication activities and quite another to demonstrate effectiveness and ROI. Insight’s measurement, evaluation and reporting on communication and campaign activities are second to none. We demonstrate measurable effectiveness in addressing the objectives that engage target audiences, strengthen brand identity and create behavioural change across multiple stakeholder groups.
Insight applies creative, integrated communication solutions including employing the three practical learning styles (listening, seeing, touching) to advance awareness of an issue at grassroots level while engaging media that deliver vital messages to communities.
Sponsorship & Partnerships
Insight delivers valuable, appropriate partnerships for a broad range of clients. From charity campaigns that need sponsorship to increase resources or campaign success or, for corporate CSR projects; Insight researches, secures and manages the perfect partnerships to meet client objectives.
Ambassadors & Influencers
Insight engages ambassadors appropriate to our client’s brand and purpose. Over the years we’ve had the privilege of working with some of the biggest celebrity names in Australian film, television, radio, media, politics and sport. We’ve also had the great honour of working alongside spokespersons that are not-so-famous; those who trust us with their compelling real-life stories to increase awareness of an issue that makes a difference to society.
Digital & Social Media
A website is the shopfront of any organisation or it may be the ‘shop’ itself. From designing creative and functionality, to creating fresh and compelling website content and developing social media campaigns; or, an integrated combination of both; Insight is the architect of high impact digital communications that effectively engage target audiences.
Communication Evaluation & Audits
A primary barrier to achieving business goals is poor communication. While your organisation might do inspiring work, to be effective in achieving business objectives you need strategic communication solutions. Insight conducts detailed communication evaluation audits identifying strengths, weaknesses and brand significance to provide clients with effective communication solutions across all platforms.
Insight delivers strategic local, state or national events that build brand identity to achieve objectives. Whether it’s a media launch for an international or localised media announcement, a fundraising or awareness event, an extreme corporate challenge, a charity event or even a film premier, Insight creates innovative successful events on time and on budget.
Insight writes media releases that can’t be ignored, powerful speeches that influence change and produce compelling story telling about things that really matter. We write content for all communication collateral including annual reports, partnership proposals and information resources. Insight also writes technical copy. A speciality is translating technical content into accessible terms specific to target audiences.
Stakeholder & Community Relations
Engaging with stakeholders and communities are at the heart of all communications. Insight specialises in developing effective strategies that increase stakeholder and community engagement creating broad brand recognition to effectively deliver behavioural change.
Behavioural Change Communication
Insight’s effective campaigns influence communities and create behavioural change making a significant difference to society. It all starts with effective research and strategy development to determine multiple touch points driving communities to act on our messaging while our evaluation and measurement processes demonstrate ROI for clients, their stakeholders and investors.
CSR & Sustainability
Business can’t work sustainably in isolation from the communities in which they operate. Corporate Social Responsibility (CSR) builds brand recognition and social capital within communities through investing time, resources and vital support for community causes. Insight develops meaningful CSR programs and partnerships to achieve positive brand recognition and win-win relationships that effectively deliver benefits to both corporates and community organisations.
Branding & Brand Redevelopment
Every organisation has a story to tell and your branding should tell your story and resonate with target audiences. Insight can develop a new brand, refresh a tired brand or conduct a complete rebrand to clearly define your organisation’s identity to set it apart from competitors.