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Ability Awareness Week – 2010

Throughout NSW, Ability Options provides an extensive range of essential services for people with a disability and their families.  In 2009, Ability Options engaged Insight to conduct a communication audit and develop an effective communication strategy targeting internal and external audiences.

To develop a strong sense of community internally and build brand recognition throughout the regions where Ability Options operates, Insight developed a multi-faceted, strategic communication campaign to ‘create a level playing field for life’ for people living with a disability.  We developed a strategic partnership with the Rabbitohs, produced and distributed radio Community Service Announcements and launched Ability Awareness Week at Sydney’s biggest playing field, ANZ Stadium (free of charge). 

Through rolling out multiple media and event activities over the week-long campaign Insight successfully engaged staff, government representatives (state and federal), key stakeholders and increased wide-spread brand awareness of Ability Options. Media coverage reached almost 1 million people and for the first time Ability Options’ brand was recognised across NSW.