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Betty, Driving Home the Dangers of Asbestos 2012 – 2016

“Betty the ADRI House” was launched in Sydney in November 2012 as part of the National Asbestos Awareness Week campaign.  Betty  is a purpose built prototype model designed to effectively demonstrate all areas in Australian homes (built or renovated before 1987) where asbestos may be found with each and every component personally sourced and selected by the Insight team. 

Based in Sydney, Betty is a practical education resource and media tool that educates communities at grassroots level while driving traffic to the website created and managed by Insight – asbestosawareness.com.au

When we first created the concept of Betty, we had no idea how far she would travel to deliver her potentially life-saving message to communities across Australia.  Since launching on 22 November 2012, Betty and her dedicated crew have toured extensively throughout NSW, VIC, QLD, SA and the NT covering more than 50,000 kilometres and has been the focus of extensive media coverage taking her important message into the homes of every community Betty visits.