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Dry July – National With NSW Focus

Before Dry July became the national fundraising initiative it is today, in 2008 it kicked off by raising money for the Prince of Wales Hospital Foundation (PWHF) to help improve the plight of adult cancer patients treated at the hospital.  In 2009, Insight was retained by the PWHF to generate awareness of PWHF and Dry July throughout NSW to increase participation and funds raised.

With limited budget Insight’s effective media strategy increased awareness of Dry July, PWHF and the plight of cancer patients to deliver increased participation, increased revenue (up by 300% on the previous year) and generate more than $800K for the PWHF while establishing a platform for ongoing national campaign growth.