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Spinal Health Week – Australian Chiropractors Association

Spinal Health Week (SHW), the Australian Chiropractors Association’s (ACA) flagship campaign for over 25 years, aimed to promote spinal health and wellbeing through chiropractic care.

In March 2023, Insight was engaged to conduct SHW23 (22-28 May) focusing on Headaches, completing their four-year “Consider A Chiro” framework to:

  • Educate every-day Australians about chiropractic care
  • Build confidence in chiropractic as a practical, professional healthcare option for headache treatment
  • Promote chiropractic neuro-musculoskeletal healthcare through awareness, participation and education