Home » Success Stories » Touch of Teal – Ovarian Cancer Awareness Month 2011

Touch of Teal Campaign 2011 – National

Building on the success of our 11th Hour Campaign, Insight developed the Touch of Teal Campaign.  With a longer lead-time, Insight engaged the support of 77 women from all walks of life to become our community ambassadors and produced celebrity ambassador media events in all capital cities nationally.  Insight’s creative strategies included engaging new ambassadors and the development of the Afternoon Teal™ and Touch of Teal™  fundraising and awareness initiatives and to mark the 10th Anniversary of Ovarian Cancer Australia we the lit of Sails of the Sydney Opera House, Teal.

The campaign challenges were numerous including vying for media coverage amidst numerous natural disasters such as the record-breaking floods in QLD, NSW and VIC, Cyclone Yasi, the bushfires in WA and on Teal Ribbon Day the Christchurch earthquake.

In spite of these challenges, Insight increased media coverage on our previous year to deliver 38 million opportunities for Ovarian Cancer Australia and the key messages to be seen and heard across Australia.  Importantly, Teal Ribbon sales increased on 2010 by 150% and donations increased by 400% reaching almost $400,000 – a figure that would enable Ovarian Cancer Australia to increase its vital, life-saving work.