Alice Collins, founding Director of Sydney based boutique PR agency, Insight Communications, has been named among six finalists globally for the Young Professional of the Year Award 2017, in the International Association for Measurement and Evaluation of Communication (AMEC) Awards.
The industry’s prestigious annual AMEC Awards recognise excellence in communication, measurement, evaluation and media intelligence; while AMEC’s Young Professional of the Year Award acknowledges the outstanding contribution of young professionals who demonstrate considerable promise as future industry leaders.
The rigorous judging criteria and a record number of entries makes the competition for an AMEC Award fierce among media intelligence and PR agencies competing on a global scale for the industry’s most distinguished gong.
However, Barry Leggetter, CEO of AMEC, said, “Being shortlisted is a ‘win’ in its own right because it shows that the work is outstanding on a truly international level.”
Clare Collins, Managing Director of Insight Communications said, “This recognition is well deserved distinguishing Alice and the other 5 finalists as being among the best in their field on a global scale and we extend our heartfelt congratulations to them all.
“For Alice and Insight, it is an incredible professional achievement to receive this level of international recognition from esteemed peers; particularly as Alice is the only finalist from a PR agency (and a small one at that) amid a field of respected media analysts, many representing multinational media intelligence agencies.
“When a director of a boutique PR agency is named among this select group of dedicated young professionals in what is an extremely competitive international field; it is testimony to the fact that when it comes to delivering the highest standard of professional practice in communication, it’s not the size of the agency that counts.
“It gets down to the people behind the work; their passion for excellence, ethics and, dedication to the profession, their clients and the organisations they represent that empowers any agency, large or small, to consistently shine.
“It’s these qualities and Alice’s extraordinary level of professionalism in going above and beyond to exceed expectations that underpins Insight’s core philosophy and methodologies driving us to consistently produce exceptional, measureable multi-award winning campaigns that deliver benefits to society.”
“Achieving this standard of excellence, often on limited budgets is largely due to Alice’s commitment to ethical, valuable, communication, demonstrated through effective measurement and evaluation,” Ms Collins said.
Between 2010 and 2016, Alice and Insight have received 14 peer reviewed Australian and international awards including 12 Public Relations Institute of Australia (PRIA) Awards. Insight was also Australia’s first PR agency to receive an AMEC and Global Alliance COMM PRIX Award in 2014 with Alice the youngest communication professional to receive these awards at that time.
“Being a finalist for the AMEC Young Professional of the Year Award 2017 acknowledges Alice’s passion and commitment to consistently deliver the highest standard of professionalism for all Insight clients,” said Ms Collins.
Winners will be announced at the AMEC Awards presentation event in Bangkok, during the AMEC Global Summit on the evening of Wednesday 17th May attended by communication experts from more than 25 countries.