Insight Communications’ Spinal Health Week 2023 and Workspace Week 2022 campaigns for the Australian Chiropractors Association (ACA) have both been awarded prestigious Health Campaign Golden Target Awards in the 2023 National Public Relations Institute of Australia Awards for Excellence.
Insight was the only agency to receive two trophies in the same category and was just one of two agencies with two campaigns shortlisted in a single category.
Managing Director Clare Collins said, “Insight, a national boutique public relations agency based in Sydney, is enormously proud of shining a spotlight on the important health awareness campaigns of the Australian Chiropractors Association’s community health initiatives to enable Australians to take back control of their spinal health and wellbeing.
“This year’s Spinal Health Week campaign ‘Tired of Headaches Holding you back?’, winner of the Silver Golden Target Award for Health and the 2022 Workspace Week ‘Work well from anywhere’ campaign Bronze recipient, have positioned ACA as leaders in promoting neuro-musculoskeletal health and ACA members as the go-to experts for postural advice and spinal healthcare,” she said.
“The ACA executive and members are committed to improving patient outcomes to enable Australians to live their best lives and working alongside the ACA board, leadership team and members has been such a privilege and rewarding experience with their passion and dedication for improving the health and wellbeing of Australians inspiring,” said Ms Collins.
The 2023 Health GTA shortlist was a highly competitive field, with four significant national campaigns and agencies competing against Spinal Health Week and Workspace Week for the Gold, Silver and Bronze.
The field included the Cancer Council and Australian Government Department of Health and Aged Care’s ‘Get2It Campaign – the National Bowel Cancer Screening Program,’ Havas Red and Immunisation Coalition’s ‘Take it from me: COVID-19 booster campaign’, Healthcare PR Australia’s ‘PBS listing of treatment for most severe form of dry eye: Enhancing Aussie access and choice’ and Ogilvy Public Relations’ ‘Lung Foundation Australia: Making lung cancer screening a reality’ – the Gold recipient.
Insight’s Associate Director Alice Collins said, “Competing against such industry heavyweights whose campaigns are backed by substantial budgets rolled out by large teams, makes our tiny team of two blondes and a cat taking home two GTA’s in the highly competitive category of health, such an incredible feat and honour.
“Our small campaigns were outsiders but over the past 12 years Insight has won 20 Awards including being Australia’s first Public Relations agency to win 3 international awards in addition to 16 GTAs and one Crime Stoppers award.
“As a mother daughter duo, with a cat called Dexter our office manager and Director of Stress Relief, we are often underestimated so being shortlisted for three GTAs for both ACA campaigns and taking home two in health, our industry upset is a testament to how small boutique public relations agencies can not only compete, but deliver world-class campaigns alongside the big agencies,” Miss Collins said.
Dr David Cahill, president of the Australian Chiropractors Association said, “Insight’s campaigns for the ACA have been a great success, substantially exceeding our objectives with Spinal Health Week resulting in a campaign that out-performed previous years; gained outstandingly positive feedback from ACA members during the campaign, while a recent Member survey revealed 34% of members had seen an increase in patients following the 2023 Spinal Health Week campaign.
“Clare and Alice did such a fabulous job within a very short lead time for Workspace Week with their outstanding drive and know-how being well matched by their collaborative ethos, resulting in a very high level of media exposure that reinforced ACA members as trusted spinal health professionals and elevating the public perception of chiropractic healthcare.
“The number of people who were encouraged to think more about their workspace, change their behaviour or open up a dialogue with their employer to improve workspace conditions is incalculable,” Dr Cahill said.
With the inaugural 2022 Workspace Week: Work Well From Anywhere campaign declared a “Triumph” by ACA and it’s members, and surpassing all previous ACA awareness campaign successes, Insight’s campaign educated Australians about ergonomically safe work practices, and fostered positive work-from-home spinal health habits.
Insight’s ‘Tired of Headaches Holding You Back’ Spinal Health Week 2023 campaign eclipsed Workspace Week to achieve extensive, positive national engagement with a significant increase on media coverage focused on ‘Consult A Chiro’ that increased awareness of the benefits in chiropractic healthcare in treating headaches to position ACA as the authority for neuro-musculoskeletal health.
2023 HEALTH CAMPAIGN GTA FINALISTS
- Get2It – National Bowel Cancer Screening Program Campaign – Herd MSL, Cancer Council and Australian Government Department of Health and Aged Care
- Lung Foundation Australia: Making lung cancer screening a reality – Ogilvy Public Relations (Gold winner)
- PBS listing of treatment for most severe form of dry eye: Enhancing Aussie access and choice – Healthcare PR Australia
- Take it from me: COVID-19 booster campaign – Havas Red and Immunisation Coalition.
- Tired of headaches holding you back? Spinal Health Week 2023 – Insight Communications (Silver)
- Workspace Week: Work well from anywhere – Insight Communications (Bronze)
Workspace Week was also one of four finalists in the Small Budget Category.