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Golden Target Awards 2023 Triple Finalist

Insight Communications’ inaugural Workspace Week 2022 and Spinal Health Week 2023 campaigns for the Australian Chiropractors​ Association have both been shortlisted for the prestigious Golden Target Awards, the annual Public Relations Institute of Australia Awards for Excellence.

Both Workspace Week and Spinal Health Week are one of six finalists in the highly competitive category of Health and are competing against major campaigns with significant six-figure-budgets including the Cancer Council and Australian Government Department of Health and Aged Care’s “Get2It Campaign – the National Bowel Cancer Screening Program” and the Lung Foundation of Australia’s “Making lung cancer screening a reality” campaign.

Workspace Week is also one of four finalists in the Small Budget Category.

Insight is proud to shine a spotlight on important health awareness initiatives like these which enable Australians to take back control of their health and wellbeing.

The 2023 Golden Target Awards will be held at the Hilton in Sydney on Thursday 12th October 2023.

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Workspace Week – Work Well From Anywhere

With studies revealing the impact on the health of Australians working from home, the Australian Chiropractors Association approached Insight Communications to conduct their inaugural national Workspace Week campaign. On Sunday 21st August we will release the results of two national surveys revealing an alarming increase in spinal health related injuries that may be caused due to unsafe work practices in home workspaces.

To help minimise physical injuries in people working from home, in an Australian first, the ACA (the organisation behind Spinal Health Week in May), is launching the inaugural national Workspace Week to promote the importance of ergonomically correct workspaces at home and provide newly developed FREE resources to help workers avoid potentially serious injuries and promote overall wellbeing.

Due to living with COVID-19 over the past three years, the majority of Australians have worked in hybrid settings shared between home and office locations that may be continuing to impact their health.

Following the survey conducted by the ACTU which found 42% of Australians working from home did not have a suitable workstation or the correct equipment when working from home; and the Federal Government’s announcement in August 2021 that up to two-thirds of Australians were still working from home, the ACA undertook two national surveys to evaluate the risk factors and develop solutions.

To gauge the impact on the health of people who’ve been working remotely since the pandemic began, in April 2022 the ACA commissioned a national survey among workers with questions relating to working from home.

Based on these findings, ACA conducted a second national survey, this time among ACA chiropractors to learn the impact of working in non-ergonomically correct workspaces is having on Australians.