Insight Communications’ inaugural Workspace Week 2022 and Spinal Health Week 2023 campaigns for the Australian Chiropractors Association have both been shortlisted for the prestigious Golden Target Awards, the annual Public Relations Institute of Australia Awards for Excellence.
Both Workspace Week and Spinal Health Week are one of six finalists in the highly competitive category of Health and are competing against major campaigns with significant six-figure-budgets including the Cancer Council and Australian Government Department of Health and Aged Care’s “Get2It Campaign – the National Bowel Cancer Screening Program” and the Lung Foundation of Australia’s “Making lung cancer screening a reality” campaign.
Workspace Week is also one of four finalists in the Small Budget Category.
Insight is proud to shine a spotlight on important health awareness initiatives like these which enable Australians to take back control of their health and wellbeing.
The 2023 Golden Target Awards will be held at the Hilton in Sydney on Thursday 12th October 2023.
#GoldentTargetAwards #GTAs #CampaignAwards #Health #HealthPR #HealthCampaign #GoldenTargetAwards2023 #GTA23
With studies revealing the impact on the health of Australians working from home, the Australian Chiropractors Association approached Insight Communications to conduct their inaugural national Workspace Week campaign. On Sunday 21st August we will release the results of two national surveys revealing an alarming increase in spinal health related injuries that may be caused due to unsafe work practices in home workspaces.
To help minimise physical injuries in people working from home, in an Australian first, the ACA (the organisation behind Spinal Health Week in May), is launching the inaugural national Workspace Week to promote the importance of ergonomically correct workspaces at home and provide newly developed FREE resources to help workers avoid potentially serious injuries and promote overall wellbeing.
Due to living with COVID-19 over the past three years, the majority of Australians have worked in hybrid settings shared between home and office locations that may be continuing to impact their health.
Following the survey conducted by the ACTU which found 42% of Australians working from home did not have a suitable workstation or the correct equipment when working from home; and the Federal Government’s announcement in August 2021 that up to two-thirds of Australians were still working from home, the ACA undertook two national surveys to evaluate the risk factors and develop solutions.
To gauge the impact on the health of people who’ve been working remotely since the pandemic began, in April 2022 the ACA commissioned a national survey among workers with questions relating to working from home.
Based on these findings, ACA conducted a second national survey, this time among ACA chiropractors to learn the impact of working in non-ergonomically correct workspaces is having on Australians.
Insight was proud to assist the Friends of The Australian Ballet celebrate the remarkable career of David McAllister AM. David retired as Artistic Director of The Australian Ballet in 2020 and was awarded the prestigious ‘Queen Elizabeth II Coronation Award’ from the Royal Academy of Dance, ballet’s highest honour, at the celebration luncheon held at Dolton House Jones Bay Wharf on Wednesday 28th April 2021.
Over the years, Insight has had the incredible honour of working on many life-saving and life-changing awareness campaigns for a wide range of organisations and causes, and we pride ourselves on the award-winning results we achieve. But nothing could have prepared us for the heart wrenching challenges we were faced with in developing and managing the Where’s William? Campaign in the search for little William Tyrrell. Initiated by William’s Mum and Dad, the purpose, strategies and passion behind Insight’s campaign were today profiled by Caroline Overington in Episode 5: Risks and Rewards of the Australian’s podcast; Nowhere Child.
#WheresWilliam #WilliamTyrrell #BringHimHome #TheAustralian#NoWhereChild #CarolineOverington #PRforGood #PR #PublicRelations#InsightCommunications #podcast
THE LARGEST MENTAL HEALTH AND ARTS FESTIVAL IN THE WORLD,THE BIG ANXIETY FESTIVAL RETURNS IN 2019
Insight is delighted to be working alongside Bruce Pollack on the month-long biennial The Big Anxiety Festival. The festival promotes mental health and wellbeing in exciting arts projects. It has a unique practical focus, harnessing creative expertise to improve our capacity to take care of others and ourselves. Running in Sydney from September 27 to November 3
Insight’s directors are delighted to be the first public relations and communication specialists invited by Australia Council for the Arts to present at the 2018 Australia Council Marketing, Communications and Ticketing Summit Knowing me, knowing you! on best practice, strategic communication management. The intensive two-day programme on 28 and 29 June features national and international leaders in their fields. Alice Collins and I are both humbled and excited to present our unique insights into developing strategic, communication campaigns with effectiveness and ROI demonstrated through analytical measurement and evaluation.
Workshop Session: “The Name Of The Game: Developing An Effective PR Campaign So The Winner Takes It All”
There’s far more to conducting an effective communication campaign than just Ring! Ring! It’s so much more than asking journalists to Take a Chance on Me! When All Is Said and Done, saying, I Have A Dream just won’t cut it in this rapidly changing Crazy World of communication. You have to be a Super Trouper and develop a strategic communications plan – that’s The Name of the Game! In this insightful session where you get Two For The Price of One, Clare and Alice Collins, the multi-award winning mother/daughter team will share their insights into developing and strategically rolling out a Winner Takes It All campaign!
Panel Session: “Gimme! Gimme! Gimme! – How to create a media release and measure an effective media/publicity campaign”
When working in the Arts, getting bums on seats is the Name Of The Game to get the Money, Money, Money! In this session Insight’s directors, Clare Collins and Alice Collins will share their insights to writing an effective media release that lets The Music Speak and has journalists saying I Do! I Do! I Do! They’ll share their award-winning writing skills and methodologies in campaign measurement and evaluation that demonstrate ROI.
Alice Collins, named one of UTS’s Towering 10 Alumni for 2017 speaks with Lia Tsamoglou on 2SER’s The Chat about her multi-award winning Public Relations campaigns, her career and what inspires her to create awareness of brands and issues that matter.
In a global industry first, Australian Publicist and PR professional, Alice Collins, was awarded Silver (Highly Commended) in the International Association for Measurement and Evaluation of Communication (AMEC) Young Professional of the Year 2017 Awards.