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Author: Alice Collins

Double Finalists in 2022 Golden Target Awards

We are thrilled to be a double finalist in the Public Relations Institute of Australia 2022 Golden Target Awards for our 2021 ‘Respect Asbestos’ – Asbestos Awareness Month Campaign.

We are the ONLY finalist in the Pro-Bono category and one of 8 in the Low-Budget (Under $25k) category.

The 2021 campaign wouldn’t have been a success without the tireless dedication of our ambassador, Cherie Barber and the support of our Asbestos Education CommitteeBret Baker JP, John BattySandie ForemanMathew KlintfaltJoanne Wade and Clare Collins with support from UK campaigner Laurie Kazan-Allen, the founder of the International Ban Asbestos Secretariat.

Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.

We couldn’t have done it without the support of our brilliant team Gemma Waite, Creative Director from Moth Creative, our web developers Mark de Raad, Adrian Bennett and team at I-Nex Corp, and our extraordinary Betty volunteers, Geoff Wicks and Karen Wicks and our incredible Advocacy Australia board John BatemanMark de RaadRobert ClarkeAlice Collins and Clare Collins.

#GoldenTargetAwards #AsbestosAwareness #AsbestosEducation #Awards #Campaign #PublicRelations

Workspace Week – Work Well From Anywhere

With studies revealing the impact on the health of Australians working from home, the Australian Chiropractors Association approached Insight Communications to conduct their inaugural national Workspace Week campaign. On Sunday 21st August we will release the results of two national surveys revealing an alarming increase in spinal health related injuries that may be caused due to unsafe work practices in home workspaces.

To help minimise physical injuries in people working from home, in an Australian first, the ACA (the organisation behind Spinal Health Week in May), is launching the inaugural national Workspace Week to promote the importance of ergonomically correct workspaces at home and provide newly developed FREE resources to help workers avoid potentially serious injuries and promote overall wellbeing.

Due to living with COVID-19 over the past three years, the majority of Australians have worked in hybrid settings shared between home and office locations that may be continuing to impact their health.

Following the survey conducted by the ACTU which found 42% of Australians working from home did not have a suitable workstation or the correct equipment when working from home; and the Federal Government’s announcement in August 2021 that up to two-thirds of Australians were still working from home, the ACA undertook two national surveys to evaluate the risk factors and develop solutions.

To gauge the impact on the health of people who’ve been working remotely since the pandemic began, in April 2022 the ACA commissioned a national survey among workers with questions relating to working from home.

Based on these findings, ACA conducted a second national survey, this time among ACA chiropractors to learn the impact of working in non-ergonomically correct workspaces is having on Australians.

Celebrating David McAllister AM

Insight was proud to assist the Friends of The Australian Ballet celebrate the remarkable career of David McAllister AM. David retired as Artistic Director of The Australian Ballet in 2020 and was awarded the prestigious ‘Queen Elizabeth II Coronation Award’ from the Royal Academy of Dance, ballet’s highest honour, at the celebration luncheon held at Dolton House Jones Bay Wharf on Wednesday 28th April 2021.

Insight Features in Nowhere Child: Episode 5

Over the years, Insight has had the incredible honour of working on many life-saving and life-changing awareness campaigns for a wide range of organisations and causes, and we pride ourselves on the award-winning results we achieve. But nothing could have prepared us for the heart wrenching challenges we were faced with in developing and managing the Where’s William? Campaign in the search for little William Tyrrell. Initiated by William’s Mum and Dad, the purpose, strategies and passion behind Insight’s campaign were today profiled by Caroline Overington in Episode 5: Risks and Rewards of the Australian’s podcast; Nowhere Child.

#WheresWilliam #WilliamTyrrell #BringHimHome #TheAustralian#NoWhereChild #CarolineOverington #PRforGood #PR #PublicRelations#InsightCommunications #podcast

The Big Anxiety Festival

THE LARGEST MENTAL HEALTH AND ARTS FESTIVAL IN THE WORLD,THE BIG ANXIETY FESTIVAL RETURNS IN 2019

Insight is delighted to be working alongside Bruce Pollack on the month-long biennial The Big Anxiety Festival. The festival promotes mental health and wellbeing in exciting arts projects. It has a unique practical focus, harnessing creative expertise to improve our capacity to take care of others and ourselves. Running in Sydney from September 27 to November 3

Insight Invited to Present at Australia Council Marketing, Communications and Ticketing Summit 

Insight’s directors are delighted to be the first public relations and communication specialists invited by Australia Council for the Arts to present at the 2018 Australia Council Marketing, Communications and Ticketing Summit Knowing me, knowing you! on best practice, strategic communication management. The intensive two-day programme on 28 and 29 June features national and international leaders in their fields. Alice Collins and I are both humbled and excited to present our unique insights into developing strategic, communication campaigns with effectiveness and ROI demonstrated through analytical measurement and evaluation.

 

Workshop Session: “The Name Of The Game: Developing An Effective PR Campaign So The Winner Takes It All”

There’s far more to conducting an effective communication campaign than just Ring! Ring! It’s so much more than asking journalists to Take a Chance on Me!  When All Is Said and Done, saying, I Have A Dream just won’t cut it in this rapidly changing Crazy World of communication.  You have to be a Super Trouper and develop a strategic communications plan – that’s The Name of the Game! In this insightful session where you get Two For The Price of One, Clare and Alice Collins, the multi-award winning mother/daughter team will share their insights into developing and strategically rolling out a Winner Takes It All campaign!

Panel Session: “Gimme! Gimme! Gimme! – How to create a media release and measure an effective media/publicity campaign”

When working in the Arts, getting bums on seats is the Name Of The Game to get the Money, Money, Money!  In this session Insight’s directors, Clare Collins and Alice Collins will share their insights to writing an effective media release that lets The Music Speak and has journalists saying I Do! I Do! I Do! They’ll share their award-winning writing skills and methodologies in campaign measurement and evaluation that demonstrate ROI.

http://www.australiacouncil.gov.au/programs-and-resources/…/ 

Insight To Host Masterclass At Mumbrella360

Mumbrella have revealed the line up for the 2017 Mumbrella360 Masterclasses and Insight is excited to be hosting the sole PR masterclass: “More Than Just a Spin Cycle or Hashtag: How to Use PR for Public Good”.

Insight’s Mumbrella360 Masterclass will feature multi-award winning case studies. Delegates working in the cause, culture, community, health and government space will gain ‘Insights’ into delivering innovative, fully integrated awareness campaigns that can achieve tangible results to effect real and significant social change.