Over the years, Insight has had the incredible honour of working on many life-saving and life-changing awareness campaigns for a wide range of organisations and causes, and we pride ourselves on the award-winning results we achieve. But nothing could have prepared us for the heart wrenching challenges we were faced with in developing and managing the Where’s William? Campaign in the search for little William Tyrrell. Initiated by William’s Mum and Dad, the purpose, strategies and passion behind Insight’s campaign were today profiled by Caroline Overington in Episode 5: Risks and Rewards of the Australian’s podcast; Nowhere Child.
THE LARGEST MENTAL HEALTH AND ARTS FESTIVAL IN THE WORLD,THE BIG ANXIETY FESTIVAL RETURNS IN 2019
Insight is delighted to be working alongside Bruce Pollack on the month-long biennial The Big Anxiety Festival. The festival promotes mental health and wellbeing in exciting arts projects. It has a unique practical focus, harnessing creative expertise to improve our capacity to take care of others and ourselves. Running in Sydney from September 27 to November 3
Insight’s directors are delighted to be the first public relations and communication specialists invited by Australia Council for the Arts to present at the 2018 Australia Council Marketing, Communications and Ticketing Summit Knowing me, knowing you! on best practice, strategic communication management. The intensive two-day programme on 28 and 29 June features national and international leaders in their fields. Alice Collins and I are both humbled and excited to present our unique insights into developing strategic, communication campaigns with effectiveness and ROI demonstrated through analytical measurement and evaluation.
Workshop Session: “The Name Of The Game: Developing An Effective PR Campaign So The Winner Takes It All”
There’s far more to conducting an effective communication campaign than just Ring! Ring! It’s so much more than asking journalists to Take a Chance on Me! When All Is Said and Done, saying, I Have A Dream just won’t cut it in this rapidly changing Crazy World of communication. You have to be a Super Trouper and develop a strategic communications plan – that’s The Name of the Game! In this insightful session where you get Two For The Price of One, Clare and Alice Collins, the multi-award winning mother/daughter team will share their insights into developing and strategically rolling out a Winner Takes It All campaign!
Panel Session: “Gimme! Gimme! Gimme! – How to create a media release and measure an effective media/publicity campaign”
When working in the Arts, getting bums on seats is the Name Of The Game to get the Money, Money, Money! In this session Insight’s directors, Clare Collins and Alice Collins will share their insights to writing an effective media release that lets The Music Speak and has journalists saying I Do! I Do! I Do! They’ll share their award-winning writing skills and methodologies in campaign measurement and evaluation that demonstrate ROI.
Alice Collins, named one of UTS’s Towering 10 Alumni for 2017 speaks with Lia Tsamoglou on 2SER’s The Chat about her multi-award winning Public Relations campaigns, her career and what inspires her to create awareness of brands and issues that matter.
In a global industry first, Australian Publicist and PR professional, Alice Collins, was awarded Silver (Highly Commended) in the International Association for Measurement and Evaluation of Communication (AMEC) Young Professional of the Year 2017 Awards.
Alice Collins, founding Director of Sydney based boutique PR agency, Insight Communications, has been named among six finalists globally for the Young Professional of the Year Award 2017, in the International Association for Measurement and Evaluation of Communication (AMEC) Awards.
Mumbrella have revealed the line up for the 2017 Mumbrella360 Masterclasses and Insight is excited to be hosting the sole PR masterclass: “More Than Just a Spin Cycle or Hashtag: How to Use PR for Public Good”.
Insight’s Mumbrella360 Masterclass will feature multi-award winning case studies. Delegates working in the cause, culture, community, health and government space will gain ‘Insights’ into delivering innovative, fully integrated awareness campaigns that can achieve tangible results to effect real and significant social change.
In October 2016, Betty and crew commenced their 46 day Central Australian Tour in Darwin then headed south through the Territory to South Australia and then east through Far West NSW travelling over 6,000 kilometres and holding 36 media and community events.
Betty’s trip took her to 36 communities including Uluru, Coober Pedy, Broken Hill, Port Augusta and Adelaide. We would like to thank the Northern Territory Government, NT WorkSafe and the Government of South Australia – SafeWork SA, all 33 Councils and Bunnings for hosting Betty.
Special thanks to NT, state and federal MPs, Asbestos Diseases Society of South Australia (ADSA) and the Asbestos Victims Association of SA (AVA) for welcoming our Ambassadors and Betty to your communities. And to our amazing volunteer crew, Geoff and Karen Wicks who made Betty’s tour possible, our heartfelt thanks!
On the second anniversary of the disappearance of William Tyrrell, Insight produced a new Community Service Announcement to promote the NSW Government’s $1Million Dollar Reward for information leading Police to William.
To manage public consciousness surrounding the disappearance of 3-year-old William Tyrrell; Insight was approached to conduct a pro-bono, integrated, public relations campaign aligned with Police objectives to generate national awareness, reports to Police and empower William’s Parents as the foremost voice for William.
Today, alongside NSW Police, Insight launched the Where’s William? Campaign and www.whereswilliam.org with NSW Police and Crime Stoppers NSW.