Both Workspace Week and Spinal Health Week are one of six finalists in the highly competitive category of Health and are competing against major campaigns with significant six-figure-budgets including the Cancer Council and Australian Government Department of Health and Aged Care’s “Get2It Campaign – the National Bowel Cancer Screening Program” and the Lung Foundation of Australia’s “Making lung cancer screening a reality” campaign.
Workspace Week is also one of four finalists in the Small Budget Category.
Insight is proud to shine a spotlight on important health awareness initiatives like these which enable Australians to take back control of their health and wellbeing.
The 2023 Golden Target Awards will be held at the Hilton in Sydney on Thursday 12th October 2023.
Insight is thrilled to be the recipient of two prestigious Golden Target Awards at the annual Public Relations Institute of Australia 2022 Golden Target Awards for our 2021 ‘Respect Asbestos’ – Asbestos Awareness Month Campaign.We were the only recipient of an award in the Pro-Bono category and received the Silver Award in the Low-Budget (Under $25k) category.
Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.
We are thrilled to be a double finalist in the Public Relations Institute of Australia 2022 Golden Target Awards for our 2021 ‘Respect Asbestos’ – Asbestos Awareness Month Campaign.
We are the ONLY finalist in the Pro-Bono category and one of 8 in the Low-Budget (Under $25k) category.
Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.
Amid a highly competitive field, Insight Communications, Winner of the NSW PRIA Awards for Excellence was announced outright National Winner in the Public Relations Institute of Australia national Golden Target Awards for their campaign, ‘Don’t Play Renovation Roulette – Asbestos Awareness Week 2012’ in the category of Government Sponsored Campaign.
Insight’s 9th industry Award for Excellence since launching in 2008, ‘Don’t Play Renovation Roulette – Asbestos Awareness Week 2012’ was a national campaign that achieved more than 900 media pieces and engaged multiple stakeholders including organisations and governments, at all levels Australia wide.
Media coverage included print circulation that reached 14+ million Australians with 14 television and 147 radio interviews collectively reaching over 4.5 million Australians to effectively drive traffic to asbestosawareness.com.au and increase traffic by 261% with access via mobile devices increased by 2700%.
A feature of the campaign conducted on behalf of the Asbestos Education Committee (AEC) working in partnership with the Asbestos Diseases Research Institute (ADRI) was Insight’s experiential marketing and community engagement tool ‘Betty – The ADRI House’, a unique, purpose built mobile house designed to educate Australians about the dangers of asbestos, the locations of where it might be in found in homes and how to manage it safely.
Finalists for the award included leading PR agencies Porter Novelli Melbourne, VIC; n2n Communications NSW; and Winangali QLD with all three campaigns conducted on behalf of the Federal Government’s Department of Communications.
Insight Communications is a fully integrated public relations agency specialising in cause, culture, community and health awareness campaigns that shine a spotlight on brands and issues that matter.
This latest award for Mother/Daughter duo Clare Collins and Alice Collins comes off the back of their previous multi-award winning campaigns that have been recognised for successfully positioning brands as national leaders in their field.
Often working within small budget parameters, Insight’s campaigns and public relations expertise has successfully engaged Australians and raised awareness of significant health and welfare related issues affectively elevating the brands of many organisations to national significance including the AEC, ADRI, Cystic Fibrosis Australia (CFA) and Ovarian Cancer Australia (OCA).
“Insight is driven by our passion to actively inform Australians about important health issues and for those not-for-profit organisations we work with, we also create unique business development platforms enabling them to generate funds to sustain their on-going commitment to communities,” said Insight’s Managing Director, Clare Collins.
“We are truly humbled by the recognition of our peers and the Public Relations Institute of Australia and are extremely proud to have once again, delivered a national campaign that has great ongoing significance to the health and well being of all Australians.”
Current double award winners in the 2010 NSW Public Relations Institute of Australia Awards for Excellence for their remarkable work on the ‘11th Hour Campaign’ for Ovarian Cancer Australia (Health) and ‘A Gift Like Nun Other’ (Low Cost/Pro-Bono) for the Timorese ALMA Nuns, Insight Communications was recognised last night in the industry’s annual national Golden Target Award gala event held in Darwin.
The 2021 campaign wouldn’t have been a success without the tireless dedication of our ambassador, Cherie Barber and the support of our Asbestos Education Committee; Bret Baker JP, John Batty, Sandie Foreman, Mathew Klintfalt, Joanne Wade and Clare Collins with support from UK campaigner Laurie Kazan-Allen, the founder of the International Ban Asbestos Secretariat.
Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.
We couldn’t have done it without the support of our brilliant team Gemma Waite, Creative Director from Moth Creative, our web developers Mark de Raad, Adrian Bennett and team at I-Nex Corp, and our extraordinary Betty volunteers, Geoff Wicks and Karen Wicks and our incredible Advocacy Australia board John Bateman, Mark de Raad, Robert Clarke, Alice Collins and Clare Collins.
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