Insight Communications’ inaugural Workspace Week 2022 and Spinal Health Week 2023 campaigns for the Australian Chiropractors Association have both been shortlisted for the prestigious Golden Target Awards, the annual Public Relations Institute of Australia Awards for Excellence.
Both Workspace Week and Spinal Health Week are one of six finalists in the highly competitive category of Health and are competing against major campaigns with significant six-figure-budgets including the Cancer Council and Australian Government Department of Health and Aged Care’s “Get2It Campaign – the National Bowel Cancer Screening Program” and the Lung Foundation of Australia’s “Making lung cancer screening a reality” campaign.
Workspace Week is also one of four finalists in the Small Budget Category.
Insight is proud to shine a spotlight on important health awareness initiatives like these which enable Australians to take back control of their health and wellbeing.
The 2023 Golden Target Awards will be held at the Hilton in Sydney on Thursday 12th October 2023.
#GoldentTargetAwards #GTAs #CampaignAwards #Health #HealthPR #HealthCampaign #GoldenTargetAwards2023 #GTA23
We are the ONLY finalist in the Pro-Bono category and one of 8 in the Low-Budget (Under $25k) category.
The 2021 campaign wouldn’t have been a success without the tireless dedication of our ambassador, Cherie Barber and the support of our Asbestos Education Committee; Bret Baker JP, John Batty, Sandie Foreman, Mathew Klintfalt, Joanne Wade and Clare Collins with support from UK campaigner Laurie Kazan-Allen, the founder of the International Ban Asbestos Secretariat.
Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.
We couldn’t have done it without the support of our brilliant team Gemma Waite, Creative Director from Moth Creative, our web developers Mark de Raad, Adrian Bennett and team at I-Nex Corp, and our extraordinary Betty volunteers, Geoff Wicks and Karen Wicks and our incredible Advocacy Australia board John Bateman, Mark de Raad, Robert Clarke, Alice Collins and Clare Collins.
#GoldenTargetAwards #AsbestosAwareness #AsbestosEducation #Awards #Campaign #PublicRelations