Home » Archives for Alice Collins

Author: Alice Collins

Insight Wins Silver & Bronze Health Golden Target Awards

Insight Communications’ Spinal Health Week 2023 and Workspace Week 2022 campaigns for the Australian Chiropractors Association (ACA) have both been awarded prestigious Health Campaign Golden Target Awards in the 2023 National Public Relations Institute of Australia Awards for Excellence.

Insight was the only agency to receive two trophies in the same category and was just one of two agencies with two campaigns shortlisted in a single category.

Managing Director Clare Collins said, “Insight, a national boutique public relations agency based in Sydney, is enormously proud of shining a spotlight on the important health awareness campaigns of the Australian Chiropractors Association’s community health initiatives to enable Australians to take back control of their spinal health and wellbeing.

“This year’s Spinal Health Week campaign ‘Tired of Headaches Holding you back?’, winner of the Silver Golden Target Award for Health and the 2022 Workspace Week ‘Work well from anywhere’ campaign Bronze recipient, have positioned ACA as leaders in promoting neuro-musculoskeletal health and ACA members as the go-to experts for postural advice and spinal healthcare,” she said.

“The ACA executive and members are committed to improving patient outcomes to enable Australians to live their best lives and working alongside the ACA board, leadership team and members has been such a privilege and rewarding experience with their passion and dedication for improving the health and wellbeing of Australians inspiring,” said Ms Collins.

The 2023 Health GTA shortlist was a highly competitive field, with four significant national campaigns and agencies competing against Spinal Health Week and Workspace Week for the Gold, Silver and Bronze.

The field included the Cancer Council and Australian Government Department of Health and Aged Care’s ‘Get2It Campaign – the National Bowel Cancer Screening Program,’ Havas Red and Immunisation Coalition’s ‘Take it from me: COVID-19 booster campaign’, Healthcare PR Australia’s  ‘PBS listing of treatment for most severe form of dry eye: Enhancing Aussie access and choice’ and Ogilvy Public Relations’ ‘Lung Foundation Australia: Making lung cancer screening a reality’ – the Gold recipient.

Insight’s Associate Director Alice Collins said, “Competing against such industry heavyweights whose campaigns are backed by substantial budgets rolled out by large teams, makes our tiny team of two blondes and a cat taking home two GTA’s in the highly competitive category of health, such an incredible feat and honour.

“Our small campaigns were outsiders but over the past 12 years Insight has won 20 Awards including being Australia’s first Public Relations agency to win 3 international awards in addition to 16 GTAs and one Crime Stoppers award.

“As a mother daughter duo, with a cat called Dexter our office manager and Director of Stress Relief, we are often underestimated so being shortlisted for three GTAs for both ACA campaigns and taking home two in health, our industry upset is a testament to how small boutique public relations agencies can not only compete, but deliver world-class campaigns alongside the big agencies,” Miss Collins said.

Dr David Cahill, president of the Australian Chiropractors Association said, “Insight’s campaigns for the ACA have been a great success, substantially exceeding our objectives with Spinal Health Week resulting in a campaign that out-performed previous years; gained outstandingly positive feedback from ACA members during the campaign, while a recent Member survey revealed 34% of members had seen an increase in patients following the 2023 Spinal Health Week campaign.

“Clare and Alice did such a fabulous job within a very short lead time for Workspace Week with their outstanding drive and know-how being well matched by their collaborative ethos, resulting in a very high level of media exposure that reinforced ACA members as trusted spinal health professionals and elevating the public perception of chiropractic healthcare.

“The number of people who were encouraged to think more about their workspace, change their behaviour or open up a dialogue with their employer to improve workspace conditions is incalculable,” Dr Cahill said.

With the inaugural 2022 Workspace Week: Work Well From Anywhere campaign declared a “Triumph” by ACA and it’s members, and surpassing all previous ACA awareness campaign successes, Insight’s campaign educated Australians about ergonomically safe work practices, and fostered positive work-from-home spinal health habits.

Insight’s ‘Tired of Headaches Holding You Back’ Spinal Health Week 2023 campaign eclipsed Workspace Week to achieve extensive, positive national engagement with a significant increase on media coverage focused on ‘Consult A Chiro’ that increased awareness of the benefits in chiropractic healthcare in treating headaches to position ACA as the authority for neuro-musculoskeletal health.

 

2023 HEALTH CAMPAIGN GTA FINALISTS

  • Get2It – National Bowel Cancer Screening Program Campaign – Herd MSL, Cancer Council and Australian Government Department of Health and Aged Care
  • Lung Foundation Australia: Making lung cancer screening a reality – Ogilvy Public Relations (Gold winner)
  • PBS listing of treatment for most severe form of dry eye: Enhancing Aussie access and choice – Healthcare PR Australia
  • Take it from me: COVID-19 booster campaign – Havas Red and Immunisation Coalition.
  • Tired of headaches holding you back? Spinal Health Week 2023 – Insight Communications (Silver)
  • Workspace Week: Work well from anywhere – Insight Communications (Bronze)

Workspace Week was also one of four finalists in the Small Budget Category.

Golden Target Awards 2023 Triple Finalist

Insight Communications’ inaugural Workspace Week 2022 and Spinal Health Week 2023 campaigns for the Australian Chiropractors​ Association have both been shortlisted for the prestigious Golden Target Awards, the annual Public Relations Institute of Australia Awards for Excellence.

Both Workspace Week and Spinal Health Week are one of six finalists in the highly competitive category of Health and are competing against major campaigns with significant six-figure-budgets including the Cancer Council and Australian Government Department of Health and Aged Care’s “Get2It Campaign – the National Bowel Cancer Screening Program” and the Lung Foundation of Australia’s “Making lung cancer screening a reality” campaign.

Workspace Week is also one of four finalists in the Small Budget Category.

Insight is proud to shine a spotlight on important health awareness initiatives like these which enable Australians to take back control of their health and wellbeing.

The 2023 Golden Target Awards will be held at the Hilton in Sydney on Thursday 12th October 2023.

https://lnkd.in/gdKe3ZgE

#GoldentTargetAwards #GTAs #CampaignAwards #Health #HealthPR #HealthCampaign #GoldenTargetAwards2023 #GTA23

Double Winners in the 2022 Golden Target Awards

Insight is thrilled to be the recipient of two prestigious Golden Target Awards at the annual Public Relations Institute of Australia 2022 Golden Target Awards for our 2021 ‘Respect Asbestos’ – Asbestos Awareness Month Campaign.We were the only recipient of an award in the Pro-Bono category and received the Silver Award in the Low-Budget (Under $25k) category.

The 2021 campaign wouldn’t have been a success without the tireless dedication of our ambassador, Cherie Barber and the support of our Asbestos Education CommitteeBret Baker JP, John BattySandie ForemanMathew KlintfaltJoanne Wade and Clare Collins with support from UK campaigner Laurie Kazan-Allen, the founder of the International Ban Asbestos Secretariat.

Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.

We couldn’t have done it without the support of our brilliant team Gemma Waite, Creative Director from Moth Creative, our web developers Mark de Raad, Adrian Bennett and team at I-Nex Corp, and our extraordinary Betty volunteers, Geoff Wicks and Karen Wicks and our incredible Advocacy Australia board John BatemanMark de RaadRobert ClarkeAlice Collins and Clare Collins.

#GoldenTargetAwards #AsbestosAwareness #AsbestosEducation #Awards #Campaign #PublicRelations 

 

Double Finalists in 2022 Golden Target Awards

We are thrilled to be a double finalist in the Public Relations Institute of Australia 2022 Golden Target Awards for our 2021 ‘Respect Asbestos’ – Asbestos Awareness Month Campaign.

We are the ONLY finalist in the Pro-Bono category and one of 8 in the Low-Budget (Under $25k) category.

The 2021 campaign wouldn’t have been a success without the tireless dedication of our ambassador, Cherie Barber and the support of our Asbestos Education CommitteeBret Baker JP, John BattySandie ForemanMathew KlintfaltJoanne Wade and Clare Collins with support from UK campaigner Laurie Kazan-Allen, the founder of the International Ban Asbestos Secretariat.

Our little campaign last November had big results and was undertaken entirely pro-bono with a self-funded budget of $400 to cover media distribution and Betty repairs. It was through sheer determination, dedication and an inner drive to save lives in honour of two extraordinary women, the late Carol Klintfält OAM and the late Serafina Salucci OAM that the campaign achieved widespread engagement with participation by councils, government agencies, asbestos industry support and via the media who disseminated life-saving messages reaching a potential audience of over 40.1 million. With over 30,000 downloads of resources, 1103 media stories on TV, Radio, Print, Social and Online across national, metropolitan, regional, industry and community outlets, the campaign demonstrated the publics need for awareness.

We couldn’t have done it without the support of our brilliant team Gemma Waite, Creative Director from Moth Creative, our web developers Mark de Raad, Adrian Bennett and team at I-Nex Corp, and our extraordinary Betty volunteers, Geoff Wicks and Karen Wicks and our incredible Advocacy Australia board John BatemanMark de RaadRobert ClarkeAlice Collins and Clare Collins.

#GoldenTargetAwards #AsbestosAwareness #AsbestosEducation #Awards #Campaign #PublicRelations

Workspace Week – Work Well From Anywhere

With studies revealing the impact on the health of Australians working from home, the Australian Chiropractors Association approached Insight Communications to conduct their inaugural national Workspace Week campaign. On Sunday 21st August we will release the results of two national surveys revealing an alarming increase in spinal health related injuries that may be caused due to unsafe work practices in home workspaces.

To help minimise physical injuries in people working from home, in an Australian first, the ACA (the organisation behind Spinal Health Week in May), is launching the inaugural national Workspace Week to promote the importance of ergonomically correct workspaces at home and provide newly developed FREE resources to help workers avoid potentially serious injuries and promote overall wellbeing.

Due to living with COVID-19 over the past three years, the majority of Australians have worked in hybrid settings shared between home and office locations that may be continuing to impact their health.

Following the survey conducted by the ACTU which found 42% of Australians working from home did not have a suitable workstation or the correct equipment when working from home; and the Federal Government’s announcement in August 2021 that up to two-thirds of Australians were still working from home, the ACA undertook two national surveys to evaluate the risk factors and develop solutions.

To gauge the impact on the health of people who’ve been working remotely since the pandemic began, in April 2022 the ACA commissioned a national survey among workers with questions relating to working from home.

Based on these findings, ACA conducted a second national survey, this time among ACA chiropractors to learn the impact of working in non-ergonomically correct workspaces is having on Australians.

Celebrating David McAllister AM

Insight was proud to assist the Friends of The Australian Ballet celebrate the remarkable career of David McAllister AM. David retired as Artistic Director of The Australian Ballet in 2020 and was awarded the prestigious ‘Queen Elizabeth II Coronation Award’ from the Royal Academy of Dance, ballet’s highest honour, at the celebration luncheon held at Dolton House Jones Bay Wharf on Wednesday 28th April 2021.

Insight Features in Nowhere Child: Episode 5

Over the years, Insight has had the incredible honour of working on many life-saving and life-changing awareness campaigns for a wide range of organisations and causes, and we pride ourselves on the award-winning results we achieve. But nothing could have prepared us for the heart wrenching challenges we were faced with in developing and managing the Where’s William? Campaign in the search for little William Tyrrell. Initiated by William’s Mum and Dad, the purpose, strategies and passion behind Insight’s campaign were today profiled by Caroline Overington in Episode 5: Risks and Rewards of the Australian’s podcast; Nowhere Child.

#WheresWilliam #WilliamTyrrell #BringHimHome #TheAustralian#NoWhereChild #CarolineOverington #PRforGood #PR #PublicRelations#InsightCommunications #podcast

The Big Anxiety Festival

THE LARGEST MENTAL HEALTH AND ARTS FESTIVAL IN THE WORLD,THE BIG ANXIETY FESTIVAL RETURNS IN 2019

Insight is delighted to be working alongside Bruce Pollack on the month-long biennial The Big Anxiety Festival. The festival promotes mental health and wellbeing in exciting arts projects. It has a unique practical focus, harnessing creative expertise to improve our capacity to take care of others and ourselves. Running in Sydney from September 27 to November 3

Insight Invited to Present at Australia Council Marketing, Communications and Ticketing Summit 

Insight’s directors are delighted to be the first public relations and communication specialists invited by Australia Council for the Arts to present at the 2018 Australia Council Marketing, Communications and Ticketing Summit Knowing me, knowing you! on best practice, strategic communication management. The intensive two-day programme on 28 and 29 June features national and international leaders in their fields. Alice Collins and I are both humbled and excited to present our unique insights into developing strategic, communication campaigns with effectiveness and ROI demonstrated through analytical measurement and evaluation.

 

Workshop Session: “The Name Of The Game: Developing An Effective PR Campaign So The Winner Takes It All”

There’s far more to conducting an effective communication campaign than just Ring! Ring! It’s so much more than asking journalists to Take a Chance on Me!  When All Is Said and Done, saying, I Have A Dream just won’t cut it in this rapidly changing Crazy World of communication.  You have to be a Super Trouper and develop a strategic communications plan – that’s The Name of the Game! In this insightful session where you get Two For The Price of One, Clare and Alice Collins, the multi-award winning mother/daughter team will share their insights into developing and strategically rolling out a Winner Takes It All campaign!

Panel Session: “Gimme! Gimme! Gimme! – How to create a media release and measure an effective media/publicity campaign”

When working in the Arts, getting bums on seats is the Name Of The Game to get the Money, Money, Money!  In this session Insight’s directors, Clare Collins and Alice Collins will share their insights to writing an effective media release that lets The Music Speak and has journalists saying I Do! I Do! I Do! They’ll share their award-winning writing skills and methodologies in campaign measurement and evaluation that demonstrate ROI.

http://www.australiacouncil.gov.au/programs-and-resources/…/